TK Maxx had a lot of things to say about their bags. They have lots of bags. For all kinds of people. For all seasons. And all styles. The only thing they didn't have a lot of was time. We figured the only way we could say all of those things in the 20 seconds we had available to us was to make Bill Nighy sing it in a song. So here we have the bagvert in its all singing all dancing glory, directed by the glorious Femke Huurdeman with Canada. Bags, huh. What would you do without em?
We made a lot of fancy print and banners with the mega photographer Jess Bonham